This was an email that my mother sent me from a cousin. And I’m putting it out there that THIS DOES NOT WORK as far as I’m concerned.
Let’s analyze this from an economic perspective.
If I make no major purchases for three days, November 1st-3rd as the email advises me to do, then that means that I will either A) make my purchases on October 31st or wait until November 4th. I hardly see how, despite how large black consumer wealth is, that three days will ultimately make a difference in the larger scheme of things. Secondly, what is this supposed to prove? What am I not buying for? what am I protesting – WHO am I protesting?
Now I understand the well meaning cries of Warren Ballentine et. al. (as I try to refrain from rolling my eyes), but lets be realistic. Three days is not enough to affect any broad sweeping change. Let’s remember that the Montgomery Bus Boycott was a year-long struggle. Asking me not to buy the suit that I still need at Macy’s or refraining from buying my mocha frappaccino at Starbucks simply means that since I know I have to wear it next Sunday, I’ll just buy on October 31st. Similarly, I’ll just say “Oh well” as far as the frappaccino goes and start back buying it on the 4th.
I’d rather see a broad sweeping effort to change the mindset of these people. Even if black people didn’t buy on that day, it would amount to no more than a pimple on the ass of time, because no change happens within such a short time frame. We won’t see the “powers that be” suddenly come crawling to black communities asking for our patronage again. If, we’re going to affect change, ets do it with some real strategy and with a real purpose - just doing it because isn’t good enough.
Keep it uppity, JLL